We are absolutely thrilled to share a very special milestone that takes our journey beyond business success and into community impact. Since the very beginning of Licence to Win, we made a promise: to dedicate 10% of our total profit to an organization committed to road safety.
Today, we are proud to announce that our initial pledge has resulted in donations of $436.79 to Students Against Dangerous Driving so far!
This commitment is deeply personal for us. As a student-led company focused on making the Road Code accessible, we genuinely connect with the mission of SADD.
Why We Chose SADD
SADD is a student-led road safety education programme operating in schools across New Zealand. They empower young Kiwis to take leadership roles and positively influence their peers to adopt safer attitudes and behaviors on the road.
Rather than relying on adults telling students what to do, SADD focuses on a peer-to-peer approach, where young people create, promote, and employ strategies to reduce the incidence and severity of harm caused by road trauma. Their key messages are positive, centered on preparedness, and aim to prevent loss on our roads. This student-first approach resonated with us instantly!
From Profit to Purpose
This donation is a direct result of every card game sold. When you support Licence to Win, you aren't just buying an effective study tool, you are directly contributing to an organization that is actively working to make our roads safer for the next generation of drivers.
To reach a figure like $436 is an honor and a powerful reminder that our small business is capable of making a real, positive contribution. We are proud support SADD's mission to keep young people safe and accountable on the road.
A More Direct Path to Purpose
To ensure our social impact is as transparent, consistent, and frequent as possible, we are updating our donation model. Previously, we committed to 10% of overall profit.
Going forward, we are happy to announce that we will now donate $0.50 from the sale of every single unit of our Road Code Card Game to SADD.
This change to a fixed unit amount will streamline our financials, allowing us to make donations more frequently and ensuring that every purchase has a clear, immediate impact on SADD's mission.
Thank You for Your Support!
A huge thank you goes out to every single customer, mentor, and supporter who helped us reach this milestone. Your belief in our product has not only validated our business idea but has also allowed us to fulfill this important commitment to social responsibility.
We look forward to sharing our future contributions as Licence to Win continues to grow!